From malaya.com.ph

Regarded as one of the young shining stars on the Kapuso lot, Julie Anne San Jose has a lot of reasons to smile about.

A couple of weeks ago, her eponymous album reached the double platinum mark. And recently, she's been recognized as a rising talent by several award-giving bodies.

Apart from her melodious voice and sunny personality, she is also attracting lots of attention because of her beauty. She is being hailed as a fashion plate and her look is often copied by fans. Recently, she scored another endorsement - Black Beauty hair products.

Julie Anne had been using the product even before she inked the contract with Black Beauty. She relates that her dad purchased the shampoo and she instantly liked its smell and was impressed by its nourishing effect on her long, back tresses. It's a good thing that the company that produces it, Man Yip Corporation (MYCo), is looking for an endorser.

"She's right for our brand," says Daryl Chan, Man Yip's marketing manager. The Black Beauty executive says that Julie Anne holds a lot of promise in the entertainment industry, and is similar to their product that has become a byword in the seven years that it has been in the market.

Julie Anne is also popular in cyberspace and fans from all  ages are charmed by her appeal that is why the rising brand in hair care chose her as their endorser. She is young and fresh, full of energy and vigor, talented and capable, just like the product she endorses which is very effective in restoring hair to health and making it grow strong and thick. Black Beauty has received numerous feedbacks about how effective it is in solving hair problems.

"Julie Anne is someone whom we feel really represents the Black Beauty brand -- she's very young and fresh and beautiful, with a great reputation and showing so much potential as a rising star. And everyone knows how dedicated she is - working and studying at the same time, always doing her best and excelling in everything. We think that's Black Beauty in a nutshell; we're fairly new in the market but we work hard and our products work hard to deliver on our promises of beautiful, healthy, strong hair. And just like Julie, we're here to stay; we're ready to become a household name," concludes Chan.